The expressions of Portuguese immigrant communities in North America are very unevenly researched and known. Literature and history are the most widely known and studied. Nonetheless, many other forms of expressions like material culture and space remain neglected. A diverse assembly of scholars, university and college centers, publishing houses, media outlets, and associations have invested a great deal of effort in the area. However, we still lack an inclusive consciousness of the relevance of these cultural expressions as a factor underwriting such movements for the recognition of the Portuguese American community as, for example, the Portuguese American Citizenship Project or the Make Portuguese CountTM campaign. This public webinar aims to present the first draft of a proposal about the use of the cultural heritage concept and methods as a critical leverage tool for those kinds of actions. All synergic processes generate much more than the sum of their parts, reflecting on each contributing element and bringing to light new ways of seeing, acting, and recognizing who we are and where we can go.